Tag Archives: social media

Social Media – Use it wisely!

Many many companies are now on social media, but unfortunately not all businesses are clued in on the best way to utilize the various platforms.

Chobani should be held up, in my mind, as a shining example of all that a business should be on twitter – ALL ABOUT CUSTOMER SERVICE. I recently had a bad experience, after buying a case of Chobani from Costco. Every single yogurt was mouldy. It must have been a bad batch. These things do happen. I tweeted them immediately expressing my frustration and disappointment. Immediately I was responded to.  Within the week I had a handwritten note from the folks at Chobani apologizing for my negative experience, and a huge handful of coupons for FREE Chobani that more than makes up for the loss of the case. I will totally continue buying Chobani, and will smile every time.

On the other social media hand, I had this experience last night. I have had a rough week, what with one thing and another, and the KoD wanted to spoil me and take me out for a fancy dinner.  We got to the restaurant, and they wanted to seat us 2 feet from the bathroom. There was no way we  wanted to sit there – who would? They refused to reseat us elsewhere, and we ended up leaving. I tweeted what had happened and included the restaurant’s Twitter handle.

This morning I got back a one word tweet from them “Sorry”. SORRY? That’s it? You lost my business last night, you have potentially lost my business for a very long time, you alienated some loyal customers and all you can say is SORRY? No offer for a make up dinner, no offer for a coupon, NOTHING. This is in their public twitter feed. People can see this conversation and see that this restaurant cares NOTHING for customer service. People can search for this restaurant before they go there and this conversation will come up in the search results.

If you are going to have a social media presence use it to promote your company. Better to not be online than to be there and use it to make your business look bad.

Social Media Resume

Thankfully I am extremely happy with my new job. A few people have asked me recently what type of resume / CV I put together that would be applicable for a job in social media. The truth of the matter is that I was in the midst of putting one together and had the same questions myself when this job “happened” to fall into my lap.

The main thing that stood me in good stead, I think, was my online presence. More than a piece of paper that says where you went to school and what jobs you have had, if you are applying to a social media position – it’s important for a potential employer to see that you are indeed out there, using social media in a positive context.

I have been blogging for nigh on 3 years, have a Facebook and Twitter presence and a strong following on all three networks. I am engaged with other people online and have taken part in social media events – I was a panelist at the Metroimma Social Media Shmooze last month, for example.

Yes the resume can be important, and you should definitely have one, but I would definitely say that online presence is equally as important if not more so.

I wanted to open up the comments to you all – is there anything you can suggest to these friends of mine who are looking for positions in the social media field? What should they be doing to get their name out there? Where is the best place to find such jobs advertised? What should and should not be on their resume?